The Strategy of Presidential Campaigns

Indonesian's presidential social media campaigns

Social media has been used for political campaigns of presidential candidates in a number of democratic countries, including Indonesia.The candidates for president and vice president have been following the latest trends in the virtual world by using social media such as: 1) Facebook, and 2) Twitter.The author's continuing research with a focus on the popularity of candidates for president and ...

Presidential Campaigns and the Fundamentals Reconsidered

The contrast between the predictability of presidential elections and the variability of early polls has come to be viewed as evidence that campaigns provide crucial information to voters. We argue that unmotivated survey respondents offering minimally acceptable answers (i.e., satisficing) offers an additional explanation for the classic conundrum of why the polls vary when the election outcom...

When Have Presidential Campaigns Decided Election Outcomes?

Expectations and Preferences in Presidential Nominating Campaigns

Effects of General Presidential Campaigns on Voters , 1980 - 2000

We used National Election Studies (NES) data from the six most recent presidential campaigns to ascertain the effect of campaigns on issue knowledge, evaluations of the Republican and Democratic candidate, issue salience (the number of issues used to evaluate the two candidates) and character salience (the number of character traits used to evaluate the two candidates). The analysis correlated ...